YYX Capital agrees acquisition of Mahabis
YYX Capital, the investment boutique co-headed by Simba Sleep founder James Cox, has completed the acquisition of the assets of Mahabis Ltd, taking the upmarket leisure footwear business out of administration.
The acquisition, agreed with administrators KRE Corporate Recovery, means that all Mahabis' staff will be retained, supplier relationships will be maintained and the business will be able to continue to grow globally.
James Cox will become interim CEO and YYX Capital will not only invest in developing the Mahabis brand, but lend its expertise in e-commerce, marketing, communications and on-line and off-line retail channels to build the business into a truly global premium lifestyle brand.
Please see the full press release for more details.